A new membership from luxury fitness chain Equinox includes a battery of tests normally reserved for professional athletes.
Called Optimize by Equinox, the program is a collaboration between the luxury gym and a lab testing and insights company ...
On Monday, the high-end gym chain Equinox introduced a longevity program with a $40,000 annual membership fee.
Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests ...
Luxury fitness chain Equinox is poised to launch one of the most expensive annual gym memberships in the world, with a ...
The ultra-high-dollar gym has a new program that includes 16 hours of personalized instruction per week and twice yearly lab ...
Equinox fitness is largely known for two things: being a luxury wellness brand and having sky-high prices. This week it’s leaning into both with the announcement of a new personalized longevity ...
Equinox wants its top-paying members to stay alive and well. To this end, the upscale fitness chain has partnered with lab-testing company Function Health on a new, $40,000-per-year Optimize ...